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Sil Silvestre

CPA, Digital Marketing Consultant


Filipino | English | Bahasa Melayu(Intermediate)


SEO,  Google AdWords, Digital Media Buying, Content Marketing, Social Media Marketing, Email Marketing, Market Research, Product Development, Lead Generation, Data Mining, Content Writing, Mobile Ads, Mobile Analytics, Joomla CMS, Drupal CMS, WordPress CMS, Magento eCommerce, Zoho, Zendesk, Streak

Professional Experiences

JUVO+ – Senior Advertising Executive
October 2021 – Present

I have managed a monthly $100k budget over these types of ads in the following marketplaces:

  • Amazon ads PPC – Sponsored Products Listings
  • Walmart ads PPC – Auto and Manual Campaigns
  • Target via Citrus Ads – Search ads
  • eBay ads PPC – PL / PLA ads

Digital Marketing Coach – ShoreMarketing
October 2017 – present

Tools & Platforms I’ve Worked on

  • [Reporting Tools] Klipfolio, Cyfe and
  • [SEO Tools] SEOCockpit, SEMRush, SERPStat, SERAnking, Woorank, HemingwayApp and Keyword Hero
  • [Social Media Tools] Sprout Social, Quu and Content Studio
  • [Linkedin Marketing & Lead Generation] Sales Navigator and B2B Prospecting Tool
  • [Email Marketing and Automation Software] Kartra, Ontraport, Infusionsoft, MailChimp, Pardot, AWeber, Campaign Monitor, SendGrid, Active Campaign and Unbounce
  • [Customer Relationship Manager Software] ZoHo CRM, SuiteCRM and PipeDrive
  • [Keyword Research Tools], UberSuggest, Google Keyword Research Tool and TwinWord Ideas
  • [Project Management Tools] Trello, JIRA, Wrike, Asana and Agantty
  • [Content Management System] Magento, Neto, WordPress, Yii, Drupal, Joomla and PrestaShop
  • [Google Advertising] Search Marketing, Shopping Ads, Display Ads, Gmail Ads
  • [Other Pay per click] Bing Ads, Bing Shopping Ads, Taboola, Outbrain, Linkedin Ads, Instagram Ads and Facebook Ads.
  • [Marketplaces] eBay Listing Optimisation and Amazon Ads and Listing Optimsation

Marketing Consultant – Makercarl
January 2021 – Present

Digital Marketing Consultant and Strategist – Triobits Venture
August 2016 – present 

Head of Online Marketing – Tripovo Malaysia
August 2015 – December 2016

Brand and Community Manager – Easyuni Global
February 2015 – August 2015

  • Initiated the birth of Easyuni Forums in Malaysia and Indonesia.
    • Initiated operations and set procedures for Easyuni’s Student Ambassador Program.
  • Boosted Easyuni’s Content (Find Advice) Traffic to 150% (YoY) in the last 7 months.
  • Successfully tripled Easyuni’s Facebook Page engagement and traffic. (based on CTR)
  • Establish strong relationships with key stakeholders (student counselors, media, bloggers, high schools, and universities) in the higher education industry to build a positive narrative about
  • Spearheaded the first ever Coffee Talk, an initiative to connect young directors and entrepreneurs to senior university students and partake in discussion about What is Life after University.
  • Initiated Easyuni’s Instagram accounts that involved Corporate Identity and B2C interaction (@easyuni and @spm.2015)
  • Grew high school leads and inquiries through set partnerships from zero to 1,500 in two months.
  • Invigorated Easyuni’s print magazine, Ultimate University Guide to have more appeal to the set target market – high school students.

Country Manager – iMoney Philippines 
June 2013 – September 2014

Website Content Management

  • Create, develop and manage content for organization’s web presence.
  • Copyedit and proofread all web content
  • Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
  • Oversee freelancers, including writers, and copyeditors.
  • Keep current with emerging web technologies through relevant blogs.

Online Marketing

  • Managing incoming media requests and building relationships with journalists; creating, executing and measuring media campaigns
  •  SEO activities (Website Optimization, Split Testing)
  • Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Google Plus and other strategically relevant online properties
  • Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives

Product Development

  • Research and analyze consumer banking products in the Philippines.
  •  Organize and publish accurate information about these products on a database and website (including interest rates, benefits, terms and conditions etc.)
  • Research consumer banking habits and preferences in the Philippines.
  • Update database/website information on consumer banking products to reflect up-to-date conditions.
  • Liaising with major banks to secure a steady flow of information regarding current and new products.

Analyst(Tax Reconciliation) – IBM
April 2012 – December 2012

  • Reconciles US outbound assignee tax loans and advances for host and home country.
  • Clean-up of loan ledger for historical data from tax year 2009 and below.

Assistant Manager – IBM
January 2013 – June 2013

  •  Preparation of monthly reports and metrics
  • Monitoring, identifying and resolving performance/behavior/attendance issues using prescribed performance management techniques.
  •  Review of compliance documents as required.
  • Staffing and Hiring, Training and People Management
  • Reviewing of statistics on a daily basis and provide constructive feedback.
  •  Provide Subject Matter Expertise.
  •  Modification of Operations as needed to meet service level agreements
  •  Resolution of escalated customer issues.
  •  Holding team meetings on a regular basis with direct reports.
  • Communication of all process and client changes to direct reports within specific timeliness


Pamantasan ng Lungsod ng Maynila
BS Accountancy


  • Google AdWords
  • Google Analytics
  • HubSpot Inbound Marketing