Google Ads Certification
Google Search Engine Marketing – Pay-Per-Click
Course Overview
Discover the power of Google Ads with our highly-rated training program. Learn to craft targeted campaigns, optimize keywords, and manage budgets effectively to succeed in online advertising. Complete the course and earn your Google Ads Certification.
Among the Philippines’ elite digital marketing schools
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by Digital Marketing experts
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Unlimited free class retakes
- Receive a globally recognized course certificate
Course Outline
Day 1: All About Search Campaigns
Kick-Off and Introductions
- Welcome and course overview
- What to expect from Search Campaigns
Introduction to Google Ads and Search Campaigns
- What is Google Ads?
- Marketing goals and targeting the right audience
- Overview of search campaign types
Keywords & Keyword Matches for Search
- What are keywords?
- Broad, Phrase, Exact, and Negative Matches
- Basic keyword research techniques
Demo Activity: Creating a Basic Search Campaign
- Live walk-through of setting up a search campaign in Google Ads
Recap and Q&A
- Review of morning session
- Addressing initial questions
Hands-On Exercise: Build Your Own Search Campaign
- Guided, step-by-step campaign setup on individual devices
Writing Effective Ad Copy for Search
- Crafting clear headlines, descriptions, and calls-to-action
- Group brainstorming and real-world examples
Budgeting and Bidding Basics for Search Campaigns
- How to set a daily budget
- An introduction to bidding strategies explained simply
Group Discussion and Feedback
- Sharing experiences from the hands-on exercise
- Troubleshooting common issues
Open Q&A and Wrap-Up
- Recap key takeaways from the day
- Final questions before closing Day 1
Day 2: Display and Video Campaigns
Day 2 Kick-Off
- Recap of Day 1
- Overview of Display and Video Advertising
Introduction to Display Advertising
- What are Display Ads?
- How visual elements (images, graphics) work
- Best practices and examples
Introduction to Video Advertising
- What makes video ads unique
- Key components of a good video ad (story, visuals, call-to-action)
- Differences between video and search/display campaigns
Demo Activity: Setting Up a Simple Display Campaign
- Live demonstration of creating a display campaign in Google Ads
Diving Deeper into Video Campaigns
- Overview of video ad formats and placement options
- Tips for creating engaging video content
Hands-On Exercise: Create a Video Ad
- Guided activity to set up a basic video campaign with creative assets
Team Activity: Build a Display and Video Campaign
- Split into teams to design a complete campaign
Define campaign goals
Choose visuals and keywords for display ads
Outline a concept and script for a video ad
Set targeting and budget parameters
Team Presentations
- Each team presents their campaign strategy
- Peer feedback and instructor insights
Q&A and Wrap-Up for Day 2
- Open discussion on challenges and learnings
- Preview of Day 3 content
Day 3: Performance Max Campaign and Optimization
Day 3 Kick-Off
- Recap of Days 1 and 2
- Overview of Performance Max Campaigns
Introduction to Performance Max Campaigns
- What is a Performance Max Campaign?
- Key differences from search and display/video campaigns
- Benefits and setup basics
Demo Activity: Setting Up a Performance Max Campaign
- Live demonstration with a focus on key steps and settings
Discussion and Q&A on Performance Max
- Comparing it with other campaign types
- Addressing initial questions and clarifications
Optimization Strategies for Performance Max
- How to monitor and adjust campaigns for better performance
- Simple tips for ongoing optimization
Reporting & Analysis
- Overview of key performance metrics (impressions, clicks, CTR, conversions)
- How to read reports and use data for campaign improvement
Team Exercise: Simulate Optimization
- In small groups, analyze a sample Performance Max Campaign
- Propose adjustments and discuss potential outcomes
Group Discussion: Sharing Best Practices
- Share insights from the team exercise
- Open discussion on practical tips and experiences
Open Q&A and Troubleshooting
- Address any remaining questions about Performance Max and optimization
Course Wrap-Up
- Final recap of the three days
- Collect feedback and provide additional resources
- Next Steps: Certification paths and further learning opportunities
Frequently Asked Questions
Are there any prerequisites for this training?
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Experience in Sales & Marketing is an advantage but not required
- Knowledgeable in Search Engine Optimization is an advantage but not required.
What's included after completing the training?
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
How to avail the Unlimited Free Retakes?
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
Who should enroll in this Google Ads Training program?
- Business Owners & Entrepreneurs: Those who want to stop wasting money on “random boosting” and instead learn to control their own ad spend, ensuring every ₱1 spent leads to measurable sales or inquiries.
- Digital Marketing Professionals: Marketers looking to add “Performance Marketing” to their skillset. In 2026, Google Ads expertise is often the highest-paid specialization in agency and corporate roles.
- Freelancers & Virtual Assistants (VAs): VAs who want to offer high-ticket services to international clients. Google Ads management often commands rates of $50–$150 per hour due to its direct impact on a client’s revenue.
- E-commerce & Store Managers: Anyone managing Shopify, Lazada, or TikTok Shop who needs to drive high-intent traffic to specific product pages through Google Shopping and Performance Max campaigns.
- Sales & Real Estate Professionals: Individuals in high-value industries where a single “lead” (like a condo buyer or car loan applicant) is worth thousands in commission.
- Career Shifters: Those looking to enter the tech industry with a practical, data-driven skill that has a 116,000+ open job market globally in 2026.
What career paths are available for Google Ads-trained professionals?
Mastering Google Ads opens doors to specialized roles that focus on Search Engine Marketing (SEM) and Performance Marketing. In 2026, these roles are highly valued for their direct impact on business revenue:
- PPC (Pay-Per-Click) Specialist: Manage and optimize search campaigns to ensure businesses appear at the top of Google results for high-intent keywords.
- Performance Marketing Manager: A senior-level role focused on scaling ad spend and maximizing Return on Ad Spend (ROAS) across Search, YouTube, and Display.
- eCommerce Strategist: Specializes in Google Shopping and Performance Max campaigns to drive direct sales for retail and online storefronts.
- Google Ads Consultant (Freelance): Work with international clients to audit accounts and manage high-budget campaigns remotely for premium USD rates.
- Marketing Data Analyst: Use Google Ads data and GA4 (Google Analytics) to provide deep insights into consumer behavior and campaign efficiency.
- Search Engine Marketing (SEM) Lead: Oversee the integration of Paid Search with organic SEO to dominate the first page of search results.
Enroll 4 students and get an extra ₱500/person off, on top of existing discounts.
- Basic to Advanced Coverage
- Workstations are Provided
- Certificate of Completion
- Training Materials and References
- Free Wifi Access
- Free Unlimited Coffee
- Free Trainer Consultation
- Free Unlimited Class Retakes
APRIL 2026
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.