Close this search box.

Google Ads

Pay-Per-Click Search Engine Marketing 
Google Ads Digital Marketing Certification Training Philippines

Course Overview

Experience the power of Google Ads with our top-rated training. Learn to craft targeted campaigns, optimize for keywords, demographics, and locations, and tailor budgets for success. Gain expertise in this leading SEM platform for online advertising mastery.

Online | Virtual

2 Days | 9am - 7pm

Basic to Advanced

Unlimited Retakes

Ranked Among the Best Digital Marketing Schools in the Philippines

Frequently Asked Questions

  • Basic computer knowledge and skills in PC or Mac.
  • Should have completed the Digital Marketing Fundamentals course.
  • Experience in Sales & Marketing is an advantage but not required
  • Knowledgeable in Search Engine Optimization is an advantage but not required.
  • Certificate of course completion
  • Training references (PDF)
  • Exercise materials
  • Some add-ons
  • Free trainer consultation
  • Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

  • For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
  • People who have a business website or about to start a business website.
  • People who want to optimizing a website for Digital Marketing.
  • People who want to sell online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Business Owners who want to avoid getting deceived by SEO companies.
  • IT students/graduates who want to learn how to make a search engine-friendly website.
  • Bloggers

Google Ads SEM stands for “Google Ads Search Engine Marketing.” It’s a digital advertising platform offered by Google that allows businesses to create and display text ads on Google’s search engine results pages (SERPs) and across its advertising network. SEM involves bidding on keywords relevant to a business’s products or services. When users search for those keywords on Google, the ads appear at the top of the search results or in designated ad placements. Advertisers pay when users click on their ads, making it a pay-per-click (PPC) advertising model. SEM is an effective way to drive targeted traffic to websites and promote products or services online.

  1. Immediate Visibility: Google Ads allows your ads to appear at the top of search engine results pages (SERPs) almost instantly, increasing your online visibility.

  2. Targeted Advertising: You can target specific keywords, demographics, locations, and even user behaviors, ensuring your ads reach the right audience.

  3. Cost Control: Google Ads offers flexible budgeting options, allowing you to set daily or monthly spending limits and adjust them as needed.

  4. Measurable Results: Detailed analytics and conversion tracking help you monitor the performance of your ads, allowing for data-driven optimizations.

  5. Highly Customizable: You can create various ad formats, including text ads, display ads, video ads, and more, tailored to your marketing goals.

  6. Pay-Per-Click (PPC): You only pay when someone clicks on your ad, making it a cost-effective advertising method.

  7. Geo-Targeting: Target specific geographic areas to reach local customers efficiently.

  8. Ad Extensions: Enhance your ads with additional information like site links, phone numbers, and ratings to increase click-through rates.

  9. Competitive Advantage: Google Ads can place your business ahead of competitors in search results.

  10. Ad Scheduling: Control when your ads are displayed to ensure they align with your target audience’s online activity.

  11. Remarketing: Re-engage previous website visitors with targeted ads, increasing the likelihood of conversions.

  12. Mobile-Friendly: Reach users on mobile devices, as Google Ads is optimized for mobile advertising.

  13. Brand Awareness: Even if users don’t click on your ad, they see your brand, improving recognition.

  14. Quality Score: High-quality ads can lead to lower costs and better ad placement.

  15. Global Reach: Google Ads can help businesses reach a worldwide audience, expanding market reach.

Course Outline

Introduction to PPC Advertising

  • The Advertising Cycle
  • AdWords Account Structure
  • Introduction to Keywords and Match Types
  • Keyword Research
  • Writing Effective Ad Copy
  • Introduction to Landing Pages
  • Campaign Settings
  • Conversion Tracking
  • Quality Score
  • How is Ad Rank Computed?
  • Adwords Reports
  • PPC Best Practices


  • Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Cost per Impression (CPM)
  • Cost per Click (CPC)
  • Cost per Lead (CPL) / Cost per Acquisition (CPA)
  • Return on Investment (ROI) / Return on Ad Spend (ROAS)

Delivery Method

  • Standard
  • Accelerated

Ad Delivery

  • Optimize: Prefer best performing ads
  • Optimize for conversions
  • Rotate evenly, then optimize
  • Rotate indefinitely

Ad Exensions

  • Sitelinks extensions
  • Callout extensions
  • Structured snippet extensions
  • Call extensions
  • Message extensions
  • Location extensions
  • Affiliate location extensions
  • Price extensions
  • App extensions
  • Automated extensions report


Single Course Promo

Note: Promo rates are subject to change without prior notice
Regular Fee
New Student Discount
Alumni Discount

Course Packages Promo

Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice

Digital Marketing Fundamentals + Search Engine Optimization​
Regular Fee
Package Discount
Discounted Fee
Digital Marketing Fundamentals + Social Media Marketing​
Regular Fee
Package Discount
Discounted Fee

june 2024

sat08jun(jun 8)9:00 amsun09(jun 9)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat22jun(jun 22)9:00 amsun23(jun 23)7:00 pmSearch Engine Optimization (SEO)Digital MarketingOnline Class

fri28jun(jun 28)9:00 amsun30(jun 30)7:00 pmSocial Media Marketing (SMM)Digital MarketingPhysical Class

sat29jun(jun 29)9:00 amsun30(jun 30)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

july 2024

sat06jul(jul 6)9:00 amsun07(jul 7)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat13jul(jul 13)9:00 amsun14(jul 14)7:00 pmSEO | Search Engine OptimizationDigital MarketingOnline Class

fri19jul(jul 19)10:13 amsun21(jul 21)10:13 amSocial Media Marketing (SMM)Physical Class

sat27jul(jul 27)9:00 amsun28(jul 28)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class