Schedules

Online – Live Interactive Class

Course Duration

Duration: 2 Days
Time: 9:00 AM – 5:00 PM

Requirements:

Stable Internet Connection
Workstation: Desktop / Laptop
Communication Device: Headset with Microphone and Web Camera
Gmail Account

Communication Platform

Google Meet
Google Classroom (Assignment submission)

Course Overview

The Digital Marketing Fundamentals workshop is for anyone who wants to learn different online marketing channels that could drive online customers to a website and understand how to build an effective digital marketing campaign. We’ve highlighted some online tools and reference materials throughout the workshop, enabling attendees to leave with solid hands-on knowledge that can be implemented immediately as soon as they’re done with the class.

This training is for :

For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
People who have a business website.
People who are about to start a business website.
People who want to optimizing a website for Digital Marketing.
People who want to start selling online.
People who want to learn how to get more website visitors.
Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
People who want to pursue a career in Digital Marketing.
Business Owners who want to avoid getting deceived by SEO companies.
IT students/graduates who want to learn how to make a search engine-friendly website.
Bloggers

Prerequisites

Basic computer knowledge and skills in Mac or PC.
Knowledgeable in Search Engine Optimization is an advantage but not required.
Knowledge in any Web Development Platform is an advantage but not required.
Experience in Sales & Marketing is an advantage but not required.

Inclusions

Unlimited Refresher Class (Validity : 1 year)
Certificate of Course Completion
References Materials (PDF)
Software Evaluation Copy
Other Add-ons

Course Outline

Introduction to Internet Marketing

Offline Vs. Online Marketing
Technology and Terminology: Preparing to Go Online
From Discover to Delight: The Customer’s Multi-Platform, Non-Linear Journey
The Four Major Channels in Digital Marketing: Email, SEO, SEM, and Social Media

Search Engine Optimization: Be found

How SEO works
Common SEO Goals, KPIs and Metrics
Website Must-Haves: Content, Good loading speed, mobile-friendly interface
How to find search phrases or keywords to use
Optimizing web content for the users, search terms, artificial intelligence, and search engines

Search Engine Marketing: Promote

How SEM works
Common SEM Goals, KPIs and Metrics
Online Advertising must-haves: Goals, targets, Landing pages, CTAs,
Types of Online Advertising and when to use them
Setting up a campaign

Social Media Marketing: Engage

How social media marketing works
Common SMM Goals, KPIs and Metrics
Social media marketing must-haves: Social accounts, brand style-guide, clear target demographics
Types of Social Media posts and when to use them
Developing a Social Media Calendar

Email Marketing: Build Relationships

How Email Marketing Works
Common Email Marketing Goals, KPIs, and Metrics
Email marketing must-haves: Email marketing software, audience list, segmentations, tags, templates
Creating an Email Campaign

Course Fee

Schedules