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Digital Marketing Fundamentals

connecting with your audience, converting them into customers, and growing your business.

Course Overview

This Digital Marketing Fundamentals training introduces students to various online marketing platforms like SEO, email marketing, PPC (Google Ads), and Social Media Marketing in order to drive online customers to their business.

Online | Virtual

2 Days | 20+ Hours

Basic to Advance

Unlimited Retakes

Virtual Setup Requirements

Communication Platform

Frequently Asked Questions

  • Basic computer knowledge and skills in PC or Mac.
  • Should have completed the Digital Marketing Fundamentals course.
  • Experience in Sales & Marketing is an advantage but not required.
  • Certificate of course completion
  • Training references (PDF)
  • Exercise materials
  • Some add-ons
  • Free trainer consultation
  • Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

  • For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
  • People who have a business website.
  • People who are about to start a business website.
  • People who want to optimizing a website for Digital Marketing.
  • People who want to start selling online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Business Owners who want to avoid getting deceived by SEO companies.
  • IT students/graduates who want to learn how to make a search engine-friendly website.
  • Bloggers

Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. This includes channels such as search engines, websites, social media, email, mobile apps, and paid advertising. Digital marketing is a broad term that encompasses many different strategies and tactics, but its overall goal is to reach and engage potential customers with relevant and persuasive messages.

Here are some of the most common types of digital marketing:

  • Search engine optimization (SEO): SEO is the process of optimizing a website and its content so that it ranks higher in search engine results pages (SERPs). This can help businesses attract more visitors to their websites and increase brand awareness.
  • Pay-per-click (PPC) advertising: PPC allows businesses to place ads on search engine results pages and other websites. Advertisers pay a fee each time someone clicks on their ad.
  • Social media marketing (SMM): SMM involves using social media platforms such as Facebook, Twitter, and Instagram to connect with potential customers and promote products and services.
  • Content marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
  • Email marketing: Email marketing involves sending promotional emails to subscribers who have opted in to receive them.
  • Affiliate marketing: Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Digital marketing is a powerful way to reach and engage potential customers. It is also a cost-effective way to promote products and services, as businesses can target their marketing messages to specific audiences and measure the results of their campaigns.

Course Outline

Introduction to Internet Marketing

  • Offline Vs. Online Marketing
  • Technology and Terminology: Preparing to Go Online
  • From Discover to Delight: The Customer’s Multi-Platform, Non-Linear Journey
  • The Four Major Channels in Digital Marketing: Email, SEO, SEM, and Social Media

Search Engine Optimization: Be found

  • How SEO works
  • Common SEO Goals, KPIs and Metrics
  • Website Must-Haves: Content, Good loading speed, mobile-friendly interface
  • How to find search phrases or keywords to use
  • Optimizing web content for the users, search terms, artificial intelligence, and search engines

Search Engine Marketing: Promote

  • How SEM works
  • Common SEM Goals, KPIs and Metrics
  • Online Advertising must-haves: Goals, targets, Landing pages, CTAs,
  • Types of Online Advertising and when to use them
  • Setting up a campaign

Social Media Marketing: Engage

  • How social media marketing works
  • Common SMM Goals, KPIs and Metrics
  • Social media marketing must-haves: Social accounts, brand style-guide, clear target demographics
  • Types of Social Media posts and when to use them
  • Developing a Social Media Calendar

Email Marketing: Build Relationships

  • How Email Marketing Works
  • Common Email Marketing Goals, KPIs, and Metrics
  • Email marketing must-haves: Email marketing software, audience list, segmentations, tags, templates
  • Creating an Email Campaign

Registration

Note: Promo rates are subject to change without prior notice

Single Course Promo

10,000

Regular Fee

1,000 less

New Student Discount

1,500 less

Alumni Discount

Course Packages Promo

Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice

Digital Marketing Fundamentals + Search Engine Optimization​
20,000
Regular Fee
4,000
less
Package Discount
16,000
Discounted Fee
Digital Marketing Fundamentals + Social Media Marketing​
23,000
Regular Fee
3,500
less
Package Discount
19,500
Discounted Fee

Schedules

april 2024

sat06apr(apr 6)9:00 amsun07(apr 7)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat13apr(apr 13)9:00 amsun14(apr 14)7:00 pmSEO | Search Engine OptimizationDigital MarketingOnline Class

fri19apr(apr 19)10:13 amsun21(apr 21)10:13 amSocial Media Marketing (SMM)Physical Class

sat27apr(apr 27)9:00 amsun28(apr 28)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

may 2024

sat04may(may 4)9:00 amsun05(may 5)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat11may(may 11)9:00 amsun12(may 12)7:00 pmSearch Engine Optimization (SEO)Digital MarketingOnline Class

fri17may(may 17)9:00 amsun19(may 19)7:00 pmSocial Media Marketing (SMM)Digital MarketingPhysical Class

sat25may(may 25)9:00 amsun26(may 26)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class