Online – Live Interactive Class

Course Duration

  • Duration: 2 Days
  • Time: 9:00 AM – 5:00 PM

Requirements:

  • Stable Internet Connection
  • Workstation: Desktop / Laptop
  • Communication Device: Headset with Microphone and Web Camera
  • Gmail Account

Communication Platform

  • Google Meet
  • Google Classroom (Assignment submission)

Course Overview

The Digital Marketing Fundamentals workshop is for anyone who wants to learn different online marketing channels that could drive online customers to a website and understand how to build an effective digital marketing campaign. We’ve highlighted some online tools and reference materials throughout the workshop, enabling attendees to leave with solid hands-on knowledge that can be implemented immediately as soon as they’re done with the class.

This training is for :

  • For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
  • People who have a business website.
  • People who are about to start a business website.
  • People who want to optimizing a website for Digital Marketing.
  • People who want to start selling online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Business Owners who want to avoid getting deceived by SEO companies.
  • IT students/graduates who want to learn how to make a search engine-friendly website.
  • Bloggers

Prerequisites

  • Basic computer knowledge and skills in Mac or PC.
  • Knowledgeable in Search Engine Optimization is an advantage but not required.
  • Knowledge in any Web Development Platform is an advantage but not required.
  • Experience in Sales & Marketing is an advantage but not required.

Inclusions

  • Unlimited Refresher Class (Validity : 1 year)
  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons

Course Outline

Introduction to Internet Marketing

  • Offline Vs. Online Marketing
  • Technology and Terminology: Preparing to Go Online
  • From Discover to Delight: The Customer’s Multi-Platform, Non-Linear Journey
  • The Four Major Channels in Digital Marketing: Email, SEO, SEM, and Social Media

Search Engine Optimization: Be found

  • How SEO works
  • Common SEO Goals, KPIs and Metrics
  • Website Must-Haves: Content, Good loading speed, mobile-friendly interface
  • How to find search phrases or keywords to use
  • Optimizing web content for the users, search terms, artificial intelligence, and search engines

Search Engine Marketing: Promote

  • How SEM works
  • Common SEM Goals, KPIs and Metrics
  • Online Advertising must-haves: Goals, targets, Landing pages, CTAs,
  • Types of Online Advertising and when to use them
  • Setting up a campaign

Social Media Marketing: Engage

  • How social media marketing works
  • Common SMM Goals, KPIs and Metrics
  • Social media marketing must-haves: Social accounts, brand style-guide, clear target demographics
  • Types of Social Media posts and when to use them
  • Developing a Social Media Calendar

Email Marketing: Build Relationships

  • How Email Marketing Works
  • Common Email Marketing Goals, KPIs, and Metrics
  • Email marketing must-haves: Email marketing software, audience list, segmentations, tags, templates
  • Creating an Email Campaign

Registration

Please refer to this link for our scheduled classes: Schedules

Course Fee

Php 10,000 Course Fee
Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount
Php 10,000 Course Fee

Php 1,000 less New Student Discount
Php 1,500 less Returning Student Discount

Package Discounts

Digital Marketing Fundametals & SEO
2 Course Package

Php 20,000 Original Price
Php 4,000 less Package Discount

Php 16,000 Discounted Price
Digital Marketing Fundametals & SEM
2 Course Package

Php 22,000 Original Price
Php 4,000 less Package Discount

Php 18,000 Discounted Price
Digital Marketing Fundamentals + SEO + SEM
3 Course Package

Php 32,000 Original Price
Php 6,000 less Package Discount

Php 26,000 Discounted Price

Course Schedules