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Social Media Marketing

Elevate Your Brand, Ignite Engagement, and Spark Success with Social Media Marketing

Course Overview

Learn to harness the power of social media platforms like Facebook, LinkedIn, Instagram, Youtube and Tiktok. Build trust, broaden your audience, and propel your business to new heights. Join the Philippines’ premier social media marketing training to craft successful online marketing strategies.

Online | Virtual

3 Days | 30+ Hours

Basic to Advance

Unlimited Retakes

The Inventive Media Advantage!

Frequently Asked Questions

  • Basic computer knowledge and skills in PC or Mac.
  • Should have completed the Digital Marketing Fundamentals course.
  • Experience in Sales & Marketing is an advantage but not required.
  • Certificate of course completion
  • Training references (PDF)
  • Exercise materials
  • Some add-ons
  • Free trainer consultation
  • Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

  • Aspiring Marketers
  • Social Media Marketers
  • Digital Marketers
  • Marketing Managers
  • People who want to sell online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Bloggers and Influencers

Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. This includes channels such as search engines, websites, social media, email, mobile apps, and paid advertising. Digital marketing is a broad term that encompasses many different strategies and tactics, but its overall goal is to reach and engage potential customers with relevant and persuasive messages.

Here are some of the most common types of digital marketing:

  • Search engine optimization (SEO): SEO is the process of optimizing a website and its content so that it ranks higher in search engine results pages (SERPs). This can help businesses attract more visitors to their websites and increase brand awareness.
  • Pay-per-click (PPC) advertising: PPC allows businesses to place ads on search engine results pages and other websites. Advertisers pay a fee each time someone clicks on their ad.
  • Social media marketing (SMM): SMM involves using social media platforms such as Facebook, Twitter, and Instagram to connect with potential customers and promote products and services.
  • Content marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
  • Email marketing: Email marketing involves sending promotional emails to subscribers who have opted in to receive them.
  • Affiliate marketing: Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Digital marketing is a powerful way to reach and engage potential customers. It is also a cost-effective way to promote products and services, as businesses can target their marketing messages to specific audiences and measure the results of their campaigns.

Course Outline

Day 1

  • Introduction To Marketing Mix
  • Consumer-Centric Approach
  • Understanding The Marketing Funnel
  • Using Canva for Social Media Design
  • Developing Buyer Persona
  • Creating a Competitor Analysis
  • Importance of Branding Strategy
  • Constructing a KPI using the SMART Framework

Day 2

  • How To Do Keyword Research
  • Understanding Content Marketing Pillars
  • Content Marketing Strategies and Techniques
  • Best Practices in Creating Engaging Content
  • Different Types of Social Media Content
  • Developing a Social Media Plan
  • Facebook Marketing
  • Facebook Page Setup
  • Social Community Marketing
  • Facebook Insights and Analytics
  • Understanding How Facebook Ads Work
  • Different Types of Facebook Ads
  • Setting Up Facebook Ads Account

Day 3

  • Ads Copywriting Strategy
  • How to Utilize Instagram
  • How to Utilize LinkedIn
  • How to Utilize Twitter
  • How to Utilize TikTok
  • How To Utilize Pinterest
  • How to Utilize YouTube
  • Running YouTube Ads
  • How To Utilize Google My Business
  • Influencer Marketing

Registration

Note: Promo rates are subject to change without prior notice

Single Course Promo

13,000

Regular Fee

1,000 less

New Student Discount

1,500 less

Alumni Discount

Course Packages Promo

Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice

Digital Marketing Fundamentals + Search Engine Optimization​
20,000
Regular Fee
4,000
less
Package Discount
16,000
Discounted Fee
Digital Marketing Fundamentals + Social Media Marketing​
23,000
Regular Fee
3,500
less
Package Discount
19,500
Discounted Fee

Schedules

april 2024

sat06apr(apr 6)9:00 amsun07(apr 7)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat13apr(apr 13)9:00 amsun14(apr 14)7:00 pmSEO | Search Engine OptimizationDigital MarketingOnline Class

fri19apr(apr 19)10:13 amsun21(apr 21)10:13 amSocial Media Marketing (SMM)Physical Class

sat27apr(apr 27)9:00 amsun28(apr 28)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

may 2024

sat04may(may 4)9:00 amsun05(may 5)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat11may(may 11)9:00 amsun12(may 12)7:00 pmSearch Engine Optimization (SEO)Digital MarketingOnline Class

fri17may(may 17)9:00 amsun19(may 19)7:00 pmSocial Media Marketing (SMM)Digital MarketingPhysical Class

sat25may(may 25)9:00 amsun26(may 26)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class