Online – Live Interactive Class

Course Duration

  • Duration: 2 Days
  • Time: 9:00 AM – 5:00 PM

Requirements:

  • Stable Internet Connection
  • Workstation: Desktop / Laptop
  • Communication Device: Headset with Microphone and Web Camera
  • Gmail Account

Communication Platform

  • Google Meet
  • Google Classroom (Assignment submission)

Course Overview

It is extremely frustrating not to see your business website appear on Google’s search results. Google and other search engines like Yahoo and Bing are vast sources for website traffic. An increase in website traffic can create interest about your business, product and other services that your business offers.

This (SEO) Search Engine Optimization Training teaches students how to rapidly increase your website’s search engine search results ranking through organic & non-organic SEO approaches. In this class, we will teach you how to do proper On-page and Off-page SEO. breakdown the difference between Black-hat & White-hat SEO and even teach you some Pay Per Click advertising (PPC). We will even show you how to embed keywords to your site’s Meta tags, Meta Titles, Meta description, keywords, H tags. We will teach you how to properly target keywords with high search traffics using Keyword Planner and other 3rd-party keyword tools. We will explain to you how to read and understand your site metrics using Google Analytics.

Course Prerequisite

This training is for:

  • People who have a business website or about to start one
  • People who want to sell online
  • People who want to learn how to get more website visitors
  • Sales and Marketing Personnel who want to tap into the market of online users
  • People who want to pursue a career in Digital Marketing
  • Business Owners who want to avoid getting deceived by SEO companies
  • IT students/graduates who want to learn how to make a search engine-friendly website
  • Bloggers who want to increase their website’s online presence

Inclusions

  • Unlimited Refresher Class (Validity : 1 year)
  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons

Course Outline

Introduction to Search Engine Optimization

  • What are Search Engines and How Do they Work?
  • What is Search Engine Optimization (SEO) and Why Do it?

An In-Depth Exploration

  • Essential Concepts in SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Practices: White Hat vs. Black Hat SEO
  • Negative Factors that Affect a Website’s SEO

Applying SEO

  • Keywords, Keyword phrases and Long-tail Keywords
  • Computing for keyword effectiveness index (KEI)
  • Keyword Research
  • Keyword Research using Google Keyword Planner
  • Keyword Research using 3rd Party Keyword Research Tool
  • Competitor Research
  • Link Building
  • Using the New Media (Social Media and Digital Markets)
  • Press Releases
  • SEO Website Audit
  • Understanding Google Analytics

Learning Google’s Algorithms

  • Panda
  • Penguin
  • Humming Bird

SEO Tips for business

  • Understand the Business
  • Understand the Target Market
  • Strategize: SEO is 10% technical, 40% Content and 50% Strategies

Registration

Please refer to this link for our scheduled classes: Schedules

Course Fee

Php 10,000 Course Fee
Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount
Php 10,000 Course Fee

Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount

Package Discounts

Digital Marketing Fundametals & SEO
2 Course Package

Php 20,000 Original Price
Php 4,000 less Package Discount

Php 16,000 Discounted Price
Digital Marketing Fundametals & SEM
2 Course Package

Php 22,000 Original Price
Php 4,000 less Package Discount

Php 18,000 Discounted Price
Digital Marketing Fundamentals + SEO + SEM
3 Course Package

Php 32,000 Original Price
Php 6,000 less Package Discount

Php 26,000 Discounted Price

Course Schedules