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Search Engine Optimization

Boosting online visibility and rankings through strategic optimization techniques for better search engine results.

SEO Training Philippines Search Engine Optimization Banner

Course Overview

This Search Engine Optimization (SEO) training course in the Philippines covers strategies to boost website search rankings using both organic and non-organic methods. Students will learn about on-page and off-page SEO techniques, ethical practices, PPC advertising basics, keyword optimization, and Google Analytics for valuable insights.

Online | Virtual

2 Days | 20+ Hours

Basic to Advance

Unlimited Retakes

Virtual Setup Requirements

Communication Platform

Frequently Asked Questions

  • Basic computer knowledge and skills in PC or Mac.
  • Should have completed the Digital Marketing Fundamentals course.
  • Experience in Sales & Marketing is an advantage but not required.
  • Certificate of course completion
  • Training references (PDF)
  • Exercise materials
  • Some add-ons
  • Free trainer consultation
  • Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

  • People who have a business website or about to start one
  • People who want to sell online
  • People who want to learn how to get more website visitors
  • Sales and Marketing Personnel who want to tap into the market of online users
  • People who want to pursue a career in Digital Marketing
  • Business Owners who want to avoid getting deceived by SEO companies
  • IT students/graduates who want to learn how to make a search engine-friendly website
  • Bloggers who want to increase their website’s online presence
SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or online content to increase the quantity and quality of traffic derived from search engines such as Google, Bing, and Yahoo. This is done through various techniques, including keyword research and analysis, on-page optimization, content creation, and link building. The goal of SEO is to improve a website’s visibility in search engine results pages (SERPs) and drive more organic traffic to the site.

Course Outline

Introduction to Search Engine Optimization

  • What are Search Engines and How Do they Work?
  • What is Search Engine Optimization (SEO) and Why Do it?

An In-Depth Exploration

  • Essential Concepts in SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Practices: White Hat vs. Black Hat SEO
  • Negative Factors that Affect a Website’s SEO

Applying SEO

  • Keywords, Keyword phrases and Long-tail Keywords
  • Computing for keyword effectiveness index (KEI)
  • Keyword Research
  • Keyword Research using Google Keyword Planner
  • Keyword Research using 3rd Party Keyword Research Tool
  • Competitor Research
  • Link Building
  • Using the New Media (Social Media and Digital Markets)
  • Press Releases
  • SEO Website Audit
  • Understanding Google Analytics

Learning Google’s Algorithms

  • Panda
  • Penguin
  • Humming Bird

SEO Tips for business

  • Understand the Business
  • Understand the Target Market
  • Strategize: SEO is 10% technical, 40% Content and 50% Strategies

Registration

Note: Promo rates are subject to change without prior notice

Single Course Promo

10,000

Regular Fee

1,000 less

New Student Discount

1,500 less

Alumni Discount

Course Packages Promo

Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice

Digital Marketing Fundamentals + Search Engine Optimization​
20,000
Regular Fee
4,000
less
Package Discount
16,000
Discounted Fee
Digital Marketing Fundamentals + Social Media Marketing​
23,000
Regular Fee
3,500
less
Package Discount
19,500
Discounted Fee

Schedules

april 2024

sat06apr(apr 6)9:00 amsun07(apr 7)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat13apr(apr 13)9:00 amsun14(apr 14)7:00 pmSEO | Search Engine OptimizationDigital MarketingOnline Class

fri19apr(apr 19)10:13 amsun21(apr 21)10:13 amSocial Media Marketing (SMM)Physical Class

sat27apr(apr 27)9:00 amsun28(apr 28)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

may 2024

sat04may(may 4)9:00 amsun05(may 5)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

sat11may(may 11)9:00 amsun12(may 12)7:00 pmSearch Engine Optimization (SEO)Digital MarketingOnline Class

fri17may(may 17)9:00 amsun19(may 19)7:00 pmSocial Media Marketing (SMM)Digital MarketingPhysical Class

sat25may(may 25)9:00 amsun26(may 26)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class