Course Overview

It is extremely frustrating not to see your business website appear on Google’s search results. Google and other search engines like Yahoo and Bing are vast sources for website traffic. An increase in website traffic can create interest about your business, product and other services that your business offers.

This (SEO) Search Engine Optimization Training teaches students how to rapidly increase your website’s search engine search results ranking through organic & non-organic SEO approaches. In this class, we will teach you how to do proper On-page and Off-page SEO. breakdown the difference between Black-hat & White-hat SEO and even teach you some Pay Per Click advertising (PPC). We will even show you how to embed keywords to your site’s Meta tags, Meta Titles, Meta description, keywords, H tags. We will teach you how to properly target keywords with high search traffics using Keyword Planner and other 3rd-party keyword tools. We will explain to you how to read and understand your site metrics using Google Analytics.

Course Prerequisite

• Some background in Digital Marketing Fundamentals

This training is for:

• People who have a business website or about to start one
• People who want to sell online
• People who want to learn how to get more website visitors
• Sales and Marketing Personnel who want to tap into the market of online users
• People who want to pursue a career in Digital Marketing
• Business Owners who want to avoid getting deceived by SEO companies
• IT students/graduates who want to learn how to make a search engine-friendly website
• Bloggers who want to increase their website’s online presence

Inclusions

• Unlimited Refresher Class (Validity : 1 year)
• Certificate of Course Completion
• References Materials (PDF)
• Software Evaluation Copy
• Other Add-ons

Course Outline