Search Engine Optimization
Boosting online visibility and rankings through strategic optimization techniques for better search engine results.
Course Overview
Increase your website’s visibility with our SEO Training Course in the Philippines. Master organic strategies, on-page and off-page SEO, ethical practices, PPC essentials, keyword optimization, and Google Analytics insights to drive success.
Ranked Among the Best Digital Marketing Schools in the Philippines
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by digital marketing professionals
- Unlimited free class retakes!
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Globally Recognized Course Certificate
Frequently Asked Questions
What are the prerequisites?
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Sales and Marketing experience is a plus, but it’s not a necessity.
- Background in other Digital Marketing platforms can be an advantage, but not required.
What are the inclusions?
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
How to avail the Unlimited Free Retakes?
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
Who is this training for?
- Digital Marketers looking to enhance their SEO skills.
- Business Owners aiming to increase their online visibility.
- Content Creators and Bloggers wanting to drive more organic traffic.
- Web Developers interested in understanding SEO best practices.
- Marketing Students and Professionals seeking to expand their knowledge.
- Anyone interested in mastering the art of search engine optimization.
What is Search Engine Optimization?
Course Outline
Introduction to Search Engine Optimization (SEO)
- What is SEO?
- Definition and purpose
- Understanding organic vs. paid search results
- Overview of search engines: how they work
- How search engines use algorithms
- Major google algorithm updates (Panda, Penguin, Pigeon, Hummingbird)
- Key factors search engines use to determine rankings
- SEO terminology
In-Depth Exploration (Types of SEO, Strategies, and Analysis)
- Anatomy of a Search Engine Results Page (SERP)
- SEO Audits
- Website research
- Site structure analysis
- Technical performance
- Content quality review
- Audience research
- Demographic analysis
- User behavior tracking
- Brand/business/client research
- Brand positioning
- Strengths and weaknesses
- Client goals and objectives
- Keyword research
- How to identify relevant keywords
- Keyword phrases
- Long-tail keywords
- Computing for Keyword Effectiveness Index (KEI)
- Competitor research
- Competitor identification
- Content gap analysis
- Softwares and tools (SEMrush, Ahrefs, Moz, Google Keyword Planner)
- Website research
- On-Page SEO
- Understanding search intent
- Content creation and optimization (E-E-A-T)
- Keyword proximity
- Internal linking
- Image SEO
- URL structures
- Softwares and tools (Yoast SEO, Surfer SEO)
- Common mistakes in on-page SEO
- Keyword stuffing
- Keyword cannibalization
- Low-quality content
- Over-optimized anchor text
- Off-Page SEO
- Backlink profile audit
- Link building strategies
- Social media integration
- Brand signals
- Press releases
- Forum participation
- Softwares and tools (BuzzSumo, Majestic, Hunter.io, Apollo.io)
- Technical SEO
- Sitemaps
- Information architecture
- Common page errors (server errors, robots.txt issues, DNS problems, broken links, etc.)
- Canonical tags
- User experience (UX) and navigation
- Site speed optimization
- Mobile-first indexing
- Crawlability and indexing
- Structured data and schema markup
- Tools for Technical SEO (CDN, ScreamingFrog, GTmetrix, Google PageSpeed Insights, Hotjar, Google Search Console, Lighthouse)
- Local SEO
- Google Business Profile
- Local citations and listings
- Customer reviews and ratings
- Global SEO
- Hreflang tags
- Content localization
- Voice Search SEO
- Understanding voice search
- Natural language optimization
- Featured snippets and position zero
- Local queries
- White Hat vs. Black Hat SEO
- Ethical considerations in SEO
- Negative SEO Factors
- Definition of negative SEO
- Common negative SEO techniques
- Protecting against negative SEO
- Analyzing SEO Metrics
- Key metrics to monitor
- Tools (Google Analytics 4, Google Search Console)
SEO for Different Industries
- eCommerce SEO
- B2B SEO
- Enterprise SEO
- News SEO
The Role of AI in SEO
- Google’s stance on AI-generated content
- Role of AI in search engines
- Bing’s generative search
- Using AI for content generation
- Website audits and research with AI
- AI-powered SEO audits
- Automation of SEO tasks
- Integrating AI into existing SEO workflows
- Dos and don’ts of using AI for SEO
Basics of Common CMS Platforms
- Definition and purpose of CMS
- Choosing the right CMS
- SEO features and capabilities of:
- WordPress
- Shopify
- Magento
- Wix
- Hubspot
SEO Case Studies
- Analyzing real-world examples of successful SEO campaigns
- Lessons from real-world examples of failed SEO strategies
Developing an SEO Strategy
- Setting goals and KPIs
- Setting timelines and milestones
- Deciding on strategies
- Implementation and monitoring
- Measuring and reporting on results
- Documenting the strategy and process
- Continuous learning and adaptation
Single Course Promo
Course Packages Promo
Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice
Digital Marketing Fundamentals + Search Engine Optimization
Digital Marketing Fundamentals + Social Media Marketing
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.