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Roman Marcus Abad

Creative Director | Filmmaker


Filipino | English


Video Production, Media Production, Art Direction, Creative Direction, Digital Marketing, Marketing, Storytelling, Digital Media, Advertising, Videography, Photography, Video Post-Production

Professional Experiences

Creative Director – Penbrothers 
February 2023 – Present
Freelance Film & Creative Director – Freelance
June 2012 – Present
  • Pitches and develops ideas and concepts for online video and advertising
    projects for various clients and companies.
  • Responsible for assembling, managing and overseeing the needed team
    for the right project from pre-production to post-production & delivery.
Creative Director –
Oct 2019 – June 2022
  • Principal contact for all creative projects (videos, courses, design &
    graphics, emails, campaigns, print, websites, and social media.)
  • Oversaw and provided leadership to a cross functional team of graphic
    designers, video producers, video editors, & copywriters.
  • Led and implemented the overall rebranding of GSOT as well as defined
    the brand strategy and identity of GSOT’s sub-brands and initiatives.
  • Improved quality and efficiency by evaluating the creative process for
    improvements based on key metrics and KPI’s.
  • Plotted out projects, tasks and deadlines and oversaw the entire creative
    process using project management software (Asana)
  • Spearheaded all creative productions from ideation to execution.
    Overseeing the entire creative process providing guidance and direction
    to cross function creative teams.
  • Collaborated with global marketing teams in developing creative
    solutions through a variety of channels
  • As part of the founding team, was responsible for hiring and mentoring
    the Content and Video Production Department which consisted of over
    15 people.
  • Developed, planned and sourced all the equipment needed to build a content and video production studio.
March 2017 – October 2018
  • Founded and creatively directed a startup media company where we enabled startups all over the Philippines & South East Asia scale by producing advertising and video content.
  • Spearheads the regular brainstorming/ ideation of creative concepts and
    campaigns keeping in mind our target audience, business goals.
  • Oversees profitability, deliverables, timelines and budgets.

Creative Director  –
June 2016 – September 2016

  • Manage, shoot, produce and edit videos and visual content under renowned motoring journalist and CNN Drive host James Deakin.

Producer, Director, Editor, Videographer – New Life Media
October 2009 – January 2017

  • Served as a Broadcast director. Led four camera crew and utilized Blackmagic Studio Design System for the production which was aired on National Television. Was trained as an editor, director, cinematographer, production assistant and produced more than 20 AVP’s, shorts and highlights for various events and conferences. I had also mentored various individuals under the organization.

Apprenticed under Joaquin Pedro Valdes -In House Director, Yellow Brick Road Productions

  • Tasked to do video editing, writing and making treatment for production briefs, moodboards, etc.

Apprenticed under Joaquin Pedro Valdes -In House Director, Yellow Brick Road Productions

  • Tasked to do video editing, writing and making treatment for production briefs, moodboards, etc.

Film/Course Representative – Meridian International College

  • Was the first ever Film Representative and course representative and lead covering college events, both local and out of town and organizing our first Film Week


Meridian International College 
2012-2016 Bachelor of Arts in Film

San Beda College Alabang
2010-2012 Bachelor of Arts in Communications and Media Studies


  • Grand prize winner of the Vision Petron National Student Art Competition 2013 for their first short film category. Judges included; Laurice Guillen, Raymond Red, and Romy Vitug.