Muriel L. Orobia

Digital Marketing Manager


  • Our Lady of Fatima University 2004-2008


  • Google AdWords Fundamentals
  • Google Search Advertising
  • Google Display Advertising
  • Google Mobile Advertising
  • Google Analytics
  • Adobe Photoshop
  • Adobe Illustrator
  • Facebook Blueprint Certifications (June)

Work Experiences:

  • Marketing Consultant for Australian Businesses, freelance
    • Give consultation in these aspects
      • Social media marketing and social media marketing platforms
      • Search engine marketing and search engine optimization
      • Reputation management
      • Image and brand awareness
      • Consumer behavior and customer psychology
    • Digital Marketing Manager, Columbus Capital October 2014-present
      • Manage a team of graphics designer and web developers, ensuring organisations projects are completed on time โ€“ and the team continues to grow and develop
      • Plan and implement client B2C digital marketing strategies across all channels โ€“ ensuring all work is completed on time and to budget
      • Ensure brand consistency is delivered online across the board
      • Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client
      • Monitor and improve the overall PPC strategy
      • Work with the graphic designers to create B2C and B2B email templates for each brandsโ€“ and work with the digital marketing executives to analyse and improve each campaign
      • Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google+
      • Define and implement a unique and successful online content strategy for each brand
      • Report project progress and outcomes to clients on a weekly, monthly and quarterly basis โ€“ using Google Analytics and similar programs
      • Manage the online digital marketing budget for a number of key brands across a wide range of industries
      • Keep up to date with the latest technology and digital marketing
    • Search Engine Marketing Specialist, Virtual Ad Agency November 2015-May 2016
      • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
      • Track, report, and analyze website analytics and PPC initiatives and campaigns
      • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
      • Optimize copy and landing pages for paid search engine marketing campaigns
      • Perform ongoing paid keyword discovery, expansion and optimization
      • Research and analyze competitor advertising links
    • Senior Campaign Optimiser, Google ANZ (Vxi) July 2012-September 2014
      • Develop online advertising campaigns from developing goals, to creation and optimization
      • Optimize the reach and effectiveness of ad campaigns
      • Test new technological platforms for ad campaigns
      • Interact directly in Google AdWords and with various ad vendors to optimize campaigns
      • Consult on creative best practices and optimization
      • Maintain documentation on campaign process and procedures
      • Troubleshoot common campaign issues
      • Analyze reporting, look for potential problem areas
      • Meet the Key Performance Indicators (KPIs)
    • Sales and Marketing. English Assistant, Virtual Student Agency, December 2008-June 2013
    • Web Page Designer, Michael Web Design, Chicago IL June โ€“ December 2010
    • IB and Outbound Sales Officer in BPO (ICT Group, Acquire Asia Pacific, NCO Group) April 2005 โ€“ June 2008