Digital Marketing Manager

Education

• Our Lady of Fatima University 2004-2008

Certifications:

• Google AdWords Fundamentals
• Google Search Advertising
• Google Display Advertising
• Google Mobile Advertising
• Google Analytics
• Adobe Photoshop
• Adobe Illustrator
• Facebook Blueprint Certifications (June)

Work Experiences:

• Marketing Consultant for Australian Businesses, freelance
  • Give consultation in these aspects
    • Social media marketing and social media marketing platforms
    • Search engine marketing and search engine optimization
    • Reputation management
    • Image and brand awareness
    • Consumer behavior and customer psychology
  • Digital Marketing Manager, Columbus Capital October 2014-present
    • Manage a team of graphics designer and web developers, ensuring organisations projects are completed on time – and the team continues to grow and develop
    • Plan and implement client B2C digital marketing strategies across all channels – ensuring all work is completed on time and to budget
    • Ensure brand consistency is delivered online across the board
    • Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client
    • Monitor and improve the overall PPC strategy
    • Work with the graphic designers to create B2C and B2B email templates for each brands– and work with the digital marketing executives to analyse and improve each campaign
    • Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google+
    • Define and implement a unique and successful online content strategy for each brand
    • Report project progress and outcomes to clients on a weekly, monthly and quarterly basis – using Google Analytics and similar programs
    • Manage the online digital marketing budget for a number of key brands across a wide range of industries
    • Keep up to date with the latest technology and digital marketing
  • Search Engine Marketing Specialist, Virtual Ad Agency November 2015-May 2016
    • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
    • Optimize copy and landing pages for paid search engine marketing campaigns
    • Perform ongoing paid keyword discovery, expansion and optimization
    • Research and analyze competitor advertising links
  • Senior Campaign Optimiser, Google ANZ (Vxi) July 2012-September 2014
    • Develop online advertising campaigns from developing goals, to creation and optimization
    • Optimize the reach and effectiveness of ad campaigns
    • Test new technological platforms for ad campaigns
    • Interact directly in Google AdWords and with various ad vendors to optimize campaigns
    • Consult on creative best practices and optimization
    • Maintain documentation on campaign process and procedures
    • Troubleshoot common campaign issues
    • Analyze reporting, look for potential problem areas
    • Meet the Key Performance Indicators (KPIs)
  • Sales and Marketing. English Assistant, Virtual Student Agency, December 2008-June 2013
  • Web Page Designer, Michael Web Design, Chicago IL June – December 2010
  • IB and Outbound Sales Officer in BPO (ICT Group, Acquire Asia Pacific, NCO Group) April 2005 – June 2008