Digital Marketing Manager
Education
- Our Lady of Fatima University 2004-2008
Certifications:
- Google AdWords Fundamentals
- Google Search Advertising
- Google Display Advertising
- Google Mobile Advertising
- Google Analytics
- Adobe Photoshop
- Adobe Illustrator
- Facebook Blueprint Certifications (June)
Work Experiences:
- Marketing Consultant for Australian Businesses, freelance
- Give consultation in these aspects
- Social media marketing and social media marketing platforms
- Search engine marketing and search engine optimization
- Reputation management
- Image and brand awareness
- Consumer behavior and customer psychology
- Digital Marketing Manager, Columbus Capital October 2014-present
- Manage a team of graphics designer and web developers, ensuring organisations projects are completed on time – and the team continues to grow and develop
- Plan and implement client B2C digital marketing strategies across all channels – ensuring all work is completed on time and to budget
- Ensure brand consistency is delivered online across the board
- Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client
- Monitor and improve the overall PPC strategy
- Work with the graphic designers to create B2C and B2B email templates for each brands– and work with the digital marketing executives to analyse and improve each campaign
- Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google+
- Define and implement a unique and successful online content strategy for each brand
- Report project progress and outcomes to clients on a weekly, monthly and quarterly basis – using Google Analytics and similar programs
- Manage the online digital marketing budget for a number of key brands across a wide range of industries
- Keep up to date with the latest technology and digital marketing
- Search Engine Marketing Specialist, Virtual Ad Agency November 2015-May 2016
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Senior Campaign Optimiser, Google ANZ (Vxi) July 2012-September 2014
- Develop online advertising campaigns from developing goals, to creation and optimization
- Optimize the reach and effectiveness of ad campaigns
- Test new technological platforms for ad campaigns
- Interact directly in Google AdWords and with various ad vendors to optimize campaigns
- Consult on creative best practices and optimization
- Maintain documentation on campaign process and procedures
- Troubleshoot common campaign issues
- Analyze reporting, look for potential problem areas
- Meet the Key Performance Indicators (KPIs)
- Sales and Marketing. English Assistant, Virtual Student Agency, December 2008-June 2013
- Web Page Designer, Michael Web Design, Chicago IL June – December 2010
- IB and Outbound Sales Officer in BPO (ICT Group, Acquire Asia Pacific, NCO Group) April 2005 – June 2008
- Give consultation in these aspects