Ai in Digital Marketing
Course Overview
This 2-day course helps marketers and small business owners move beyond basic AI experimentation to build automated, data-driven marketing systems that drive real revenue and efficiency.
Among the Philippines’ elite digital marketing schools
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by Digital Marketing experts
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Unlimited free class retakes
- Receive a globally recognized course certificate
Frequently Asked Questions
Are there any prerequisites for this training?
- Paid subscription account in Google Gemini and ChatGPT.
- No prior AI experience is required, just a basic understanding of marketing.
- Free tier subscription in other AI tools that will be revealed in the training.
- A willingness to embrace innovation by experimenting with new tools and adapting to rapidly evolving technology.
- Basic computer knowledge and skills in PC or Mac.
Why is this Course Important?
The skills gap is the single biggest barrier to AI adoption in 2026. While 77% of marketing teams now use AI, many spend 45% of their week on routine administrative tasks instead of high-impact strategy. Organizations that bridge this gap report 41% higher revenue growth than non-adopters. This course provides the data literacy and automation logic you need to become a creative accelerator rather than being replaced by automation.
What You Will Learn & Gain?
- The 5Ps Framework: A strategic backbone for making decisions about Planning, People, Platforms, Process, and Pioneer/Pilot.
- Workflow Connectivity: Use a Workflow Orchestration Engine to link your tools so data flows automatically between them.
- Precision Audience Targeting: Build probability-based Ideal Customer Profiles (ICPs) rooted in actual behavior and “Jobs-to-be-Done”.
- Generative Engine Optimization (GEO): Learn the mechanics of ensuring your brand is cited and recommended by AI assistants.
- Living Customer Journeys: Move from static diagrams to dynamic systems that predict and respond to user intent in real time.
What's included after completing the training?
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
How to avail the Unlimited Free Retakes?
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
Who should enroll in this Ai in Digital Marketing Training program?
- Marketers & Copywriters: Professionals looking to replace routine administrative tasks with automation, compress research cycles from weeks to minutes, and act as “creative accelerators” while preserving brand voice.
- Small Business Owners & Solopreneurs: Founders wanting to unlock enterprise-level marketing capabilities on free or affordable platforms to drive real revenue and efficiency.
- Digital & SEO Strategists: Marketers focused on transitioning from traditional search strategies to Generative Engine Optimization (GEO) to ensure their brand is recommended by AI search assistants.
- Marketing Ops & Automation Leads: Professionals who want to connect tools into automated engines with Workflow Orchestration Engines and build long-term adoption roadmaps.
What career paths are available for Digital Marketing-trained professionals?
- AI Content & GEO Specialist: Focuses on AI-driven market research, high-volume content generation, and Generative Engine Optimization (GEO) to get brands cited by AI assistants.
- Marketing Automation / Ops Lead: Designs automated workflows linking marketing tools and customer journeys so research and distribution run on autopilot.
- AI Marketing Manager / Strategist: Oversees data-backed customer profiling, ethical AI guardrails, and long-term 3-year AI adoption roadmaps.
- AI-Empowered Solopreneur / Agency Owner: Uses affordable/free AI tool stacks to deliver enterprise-grade marketing outputs with a lean team.
Course Outline
Day 1: Foundations, Intelligence, and the Creative Engine
Morning Session: AI Intelligence & Audience Truth
- Module 1: The AI-Native Marketing Baseline
- Transitioning from rules-based static marketing to an adaptive, “GPS-like” model.
- Module 2: Rapid Market & Trend Research
- Using AI to find emerging consumer trends and verify them using the E³ Framework (Expertise, Experience, Entity).
- Module 3: Data-Backed Audience Personas
- Moving beyond demographics to “Ideal Customer Profiles” based on purchase likelihood.
Afternoon Session: Scaling Creative Output with Guardrails
- Module 4: AI Copywriting & Brand Consistency
- : Using AI as a “thinking partner” to solve hurdles of speed and scale without losing brand voice.
- Module 5: Visuals, Design & AI Video
- Making professional design and video accessible to everyone without expensive software.
- Module 6: The 85% Human-in-the-Loop Mandate
- Why 85% of AI content requires manual editing to avoid “AI slop” and preserve trust.
Day 2: Automation, Orchestration, and Your AI Roadmap
Morning Session: Workflow Connectivity & Automation
- Module 7: Connecting the Engine with Workflow Automation
- Introduction to workflow automation design. Learn how to link your tools so your research and distribution happen on autopilot.
- Module 8: Mapping Living Customer Journeys
- Segmenting journeys into seven stages (Awareness to Advocacy) and moving from static funnels to real-time orchestration.
- Module 9: Automated Ads & Creative Volume
- Feeding algorithms a high volume (15–50) of creative variants to optimize performance.
Afternoon Session: Strategy, Ethics, and the Future
- Module 10: Generative Engine Optimization (GEO)
- Optimizing your content for “vector-based retrieval” so your brand is cited in AI summaries.
- Module 11: AI Ethics, Privacy & Compliance
- Navigating data privacy and transparency requirements, including AI disclosures.
- Module 12: Building Your 3-Year AI Roadmap
- Concept: Sequencing adoption across three horizons: Stabilize (Year 1), Scale (Year 2), and Optimize (Year 3).
Enroll 4 students and get an extra ₱500/person off, on top of existing discounts.
- Basic to Advanced Coverage
- Live Zoom Access Provided
- Certificate of Completion
- Free Trainer Consultation
- Free Unlimited Class Retakes
- Training Materials and References
JULY 2026
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.