Search Engine Optimization SEO Training Course Philippines
Search Engine Optimization
with Introduction to Answer Engine Optimization (AEO)
Course Overview
Our SEO training is designed to help beginners and professionals improve website rankings on search engines like Google, Bing, and Yahoo. You’ll learn step-by-step how to do keyword research, apply on-page SEO best practices, fix technical SEO issues, and use beginner-friendly link building strategies.
Among the Philippines’ elite digital marketing schools
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by Digital Marketing experts
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Unlimited free class retakes
- Receive a globally recognized course certificate
Course Outline
Introduction to Search Engine Optimization (SEO)
- What is SEO?
- Definition and purpose
- Understanding organic vs. paid search results
- Overview of search engines: how they work
- How search engines use algorithms
- Major google algorithm updates (Panda, Penguin, Pigeon, Hummingbird)
- Key factors search engines use to determine rankings
- SEO terminology
In-Depth Exploration (Types of SEO, Strategies, and Analysis)
- Anatomy of a Search Engine Results Page (SERP)
- SEO Audits
- Website research
- Site structure analysis
- Technical performance
- Content quality review
- Audience research
- Demographic analysis
- User behavior tracking
- Brand/business/client research
- Brand positioning
- Strengths and weaknesses
- Client goals and objectives
- Keyword research
- How to identify relevant keywords
- Keyword phrases
- Long-tail keywords
- Computing for Keyword Effectiveness Index (KEI)
- Competitor research
- Competitor identification
- Content gap analysis
- Softwares and tools (SEMrush, Ahrefs, Moz, Google Keyword Planner)
- Website research
- On-Page SEO
- Understanding search intent
- Content creation and optimization (E-E-A-T)
- Keyword proximity
- Internal linking
- Image SEO
- URL structures
- Softwares and tools (Yoast SEO, Surfer SEO)
- Common mistakes in on-page SEO
- Keyword stuffing
- Keyword cannibalization
- Low-quality content
- Over-optimized anchor text
- Off-Page SEO
- Backlink profile audit
- Link building strategies
- Social media integration
- Brand signals
- Press releases
- Forum participation
- Softwares and tools (BuzzSumo, Majestic, Hunter.io, Apollo.io)
- Technical SEO
- Sitemaps
- Information architecture
- Common page errors (server errors, robots.txt issues, DNS problems, broken links, etc.)
- Canonical tags
- User experience (UX) and navigation
- Site speed optimization
- Mobile-first indexing
- Crawlability and indexing
- Structured data and schema markup
- Tools for Technical SEO (CDN, ScreamingFrog, GTmetrix, Google PageSpeed Insights, Hotjar, Google Search Console, Lighthouse)
- Local SEO
- Google Business Profile
- Local citations and listings
- Customer reviews and ratings
- Global SEO
- Hreflang tags
- Content localization
- Voice Search SEO
- Understanding voice search
- Natural language optimization
- Featured snippets and position zero
- Local queries
- White Hat vs. Black Hat SEO
- Ethical considerations in SEO
- Negative SEO Factors
- Definition of negative SEO
- Common negative SEO techniques
- Protecting against negative SEO
- Analyzing SEO Metrics
- Key metrics to monitor
- Tools (Google Analytics 4, Google Search Console)
SEO for Different Industries
- eCommerce SEO
- B2B SEO
- Enterprise SEO
- News SEO
The Role of AI in SEO
- Google’s stance on AI-generated content
- Role of AI in search engines
- Bing’s generative search
- Using AI for content generation
- Website audits and research with AI
- AI-powered SEO audits
- Automation of SEO tasks
- Integrating AI into existing SEO workflows
- Dos and don’ts of using AI for SEO
Basics of Common CMS Platforms
- Definition and purpose of CMS
- Choosing the right CMS
- SEO features and capabilities of:
- WordPress
- Shopify
- Magento
- Wix
- Hubspot
SEO Case Studies
- Analyzing real-world examples of successful SEO campaigns
- Lessons from real-world examples of failed SEO strategies
Developing an SEO Strategy
- Setting goals and KPIs
- Setting timelines and milestones
- Deciding on strategies
- Implementation and monitoring
- Measuring and reporting on results
- Documenting the strategy and process
- Continuous learning and adaptation
Frequently Asked Questions
Are there any prerequisites for this training?
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Sales and Marketing experience is a plus, but it’s not a necessity.
- Background in other Digital Marketing platforms can be an advantage, but not required.
Why train at Inventive Media?
Pioneering Expertise: As the first school to offer SEO training in the Philippines (since 2012), we have a proven track record of training local digital leaders.
Hands-On Lab Environment: We don’t just lecture; you will apply SEO strategies to an actual website in our high-spec technical training center.
Industry-Leading Credentials: We are a Pearson Vue and PhilGEPS Accredited Center, ensuring our certification carries weight in the Philippine professional landscape
What's included after completing the training?
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
How to avail the Unlimited Free Retakes?
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
Who should enroll in this SEO Training program?
Digital Marketing Professionals: Specialists needing to master the transition from SEO to AEO and navigate Google’s Search Generative Experience (SGE).
Business Owners & Entrepreneurs: Leaders looking to build a high-authority organic presence that reduces reliance on rising paid ad costs.
Web Developers & Designers: Tech-focused individuals wanting to master schema markup, site speed, and semantic HTML for search-ready builds.
Content Strategists & Copywriters:Writers looking to transition into Strategic Content Engineering, creating “answer-first” content that AI engines prefer to cite.
E-commerce & Corporate Teams: In-house departments or Shopify/WooCommerce managers aiming to standardize high-performance SEO workflows.
Freelancers & VAs: High-ticket service providers adding specialized AEO Management to their portfolio for international clients.
What career paths are available for SEO-trained professionals?
Completing a comprehensive SEO training program prepares you for the “New Search” era, where AI, voice search, and user experience define rankings. Graduates can pursue several high-growth career tracks:
- SEO Specialist / Strategist: The core career path focusing on keyword intelligence, on-page optimization, and building organic authority for local and international brands.
- AEO (Answer Engine Optimization) Manager: A specialized role for 2026, focusing on ensuring brand content is cited by AI assistants like Gemini, ChatGPT, and SearchGPT.
- Technical SEO Auditor: A high-ticket role for those who enjoy the “backend,” focusing on site architecture, Core Web Vitals, Schema Markup, and AI-crawlability.
- Search Generative Experience (SGE) Consultant: Helping companies pivot their strategy to stay visible within Google’s AI-generated search snapshots.
- Content Architect / SEO Copywriter: Moving beyond simple writing to engineering content that satisfies both human intent and AI search algorithms.
- E-commerce SEO Specialist: Driving organic sales for platforms like Shopee, Lazada, Shopify, and Amazon by optimizing product visibility and conversion funnels.
- Digital Marketing Manager: A leadership role where you oversee SEO, Paid Ads (PPC), and Social Media to create a unified 360-degree digital growth strategy.
- SEO Consultant for VAs: Freelancers who offer high-value search audits and strategy to international clients, often earning premium hourly rates in USD.
Enroll 4 students and get an extra ₱500/person off, on top of existing discounts.
- Basic to Advanced Coverage
- Workstations are Provided
- Certificate of Completion
- Training Materials and References
- Free Wifi Access
- Free Unlimited Coffee
- Free Trainer Consultation
- Free Unlimited Class Retakes
APRIL 2026
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.