Module 1: Code of Conduct for Digital Marketers

• Key Topics:
  • Professionalism during training and work
  • Social media ethics
  • Communication guidelines within teams and organizations
• Description:
  Learn essential principles for ethical conduct, maintaining brand reputation, and fostering
  positive interactions both online and in professional environments.

Module 2: Introduction to Digital Marketing

• Key Topics:
  • What is Digital Marketing?
  • The 5 Ds of Digital Marketing (Devices, Platforms, Media, Data, Technology)
  • Evolution of Digital Marketing (1990s–2020s)
• Description:
  Explore the basics of digital marketing, its unique characteristics compared to traditional
  methods, and its historical evolution. Gain insights into the foundational technologies
  and platforms shaping digital marketing today.

Module 3: Essential Habits and Skills for Digital Marketers

• Key Topics:
  • Habits: Continuous learning, goal setting, and collaboration
  • Soft skills: Creativity, analytical thinking, and teamwork
  • Technical skills: Market research, data analysis, UX/UI understanding
• Description:
  Equip yourself with the habits, soft skills, and technical expertise required to excel in
  digital marketing, ensuring adaptability in a dynamic digital landscape.

Module 4: Understanding Your Brand

• Key Topics:
  • Conducting SWOT analysis
  • Identifying unique selling propositions (USPs)
  • Tools for brand analysis (e.g., Google Trends, Social Mentions)
• Description:
  Build a comprehensive understanding of brand positioning through strategic analysis
  and data-driven tools, helping create a distinctive market presence.

Module 5: Understanding Your Audience

• Key Topics:
  • Developing detailed buyer personas
  • Analyzing audience behaviors, goals, challenges, and values
  • Tools for persona creation
• Description:
  Learn how to develop actionable audience insights by identifying demographics,
  behaviors, and motivations, enabling personalized and effective marketing campaigns.

Module 6: Buyer’s Journey

• Key Topics:
  • Stages: Awareness, Consideration, Conversion, and Advocacy
  • Tailoring strategies for each funnel stage
  • Online channels for customer engagement
• Description:
  Discover how to guide customers through their journey—from discovering your brand to
  becoming loyal advocates—using targeted digital strategies and tools.

Module 7: Key Objectives and Tools in Performance-Driven Digital Marketing

• Key Topics:
  • Common goals (e.g., increasing leads, driving sales, broadening reach)
  • Key Performance Indicators (KPIs) and metrics
  • Overview of digital marketing channels (SEO, email, social media, SEM, etc.)
• Description:
  Understand the strategic goals of digital marketing, the tools available to achieve them,
  and how success is measured using KPIs and metrics.

Module 8: Four Giant Digital Marketing Channels

• Key Topics:
  • Email marketing (advantages, crafting campaigns)
  • Social media marketing (engagement strategies, platform-specific tips)
  • Search Engine Marketing (SEM) types and strategies
  • Search Engine Optimization (SEO) basics
• Description:
  Dive into the most effective digital marketing strategies, from engaging email campaigns
  to optimizing content for search engines and leveraging social media for brand building.