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Mariz Madeo

Digital Marketing Specialist

WORK EXPERIENCE

Digital Marketing PPC Campaign Manager
Yomojo – Australia
Jun 2018 to Oct 2019
Duties and Accomplishments:

  • Managing paid campaign account structure to maximize efficiency not limited to the control of the return of investment and advertisement spending
  • Implementing tactics that will ensure continuous growth of revenue through paid search and other marketing channels
  • Working with marketing team including web developers and UX/UI designer to gain the best financial outcomes for SEM campaigns
  • Perform extensive A/B testing and data analysis to enable to improve overall campaign CPA
  • Working with external suppliers to identify and implement opportunities for cost savings, resourcing efficiencies, improve workflow process, etc
  • Perform other digital marketing functions as requested

Digital Marketing Manager
Tiger Pistol – Australia
Jan 2018 to Jul 2018
Duties and Accomplishments:

  • Work across the delivery of best in class Facebook & Instagram ads via the Tiger Pistol Platform including development, quality assurance and reporting.
  • Provide direct campaign fulfillment and Platform support to Tiger Pistol partners and monitor their campaigns
  • Relay discoveries regarding the end-user experience to internal stakeholders, including operations and product teams.
  • Create and provide reporting to internal stakeholders to communicate performance updates of client activities.
  • Be an active participant in your team ensuring as a group, you are achieving your individual and team KPIs.
  • Assist the product development team by actively contributing to Platform focus groups, testing new features and fixes and surfacing customer feedback

Digital Account Manager
Google Ads
May 2015 to Dec 2017
Duties and Accomplishments:

  • Preparation, development and implementation of B2B pay per click (PPC) strategies in close collaboration with different businesses
  • Keyword research and analysis
  • Ad copy writing and testing
  • Clearly convey and explain PPC best practices to business units on the basis of their goals and objectives
  • Analyze quality and effectiveness of AdWords accounts strategically and recommend best practices for other platforms
  • Tracking of accounts and maintaining conversion
  • Create and implement strategies to ensure optimal performance

Sales Account Manager
RingCentral
Jun 2011 to Aug 2014
Duties and Accomplishments:

  • Responsible for selling and managing complete range of RingCentral products and services
  • Implementation of Sales Strategy
  • Understand the Sales Process and Consultative selling skills
  • Lead Identification, Qualification and Sales pipeline management
  • Develops new revenue
  • Contribution to highest levels of prospects and customer satisfaction

EDUCATION

  • Jose Rizal University, Mandaluyong City β€” Bachelor of Business Administration

Certifications

  • Google Analytics (Google Analytics for Business)
  • Google Adwords Certifies (Google Ads)

Background Summary

  • Experienced Digital Marketing Manager with a demonstrated history of working in marketing and advertising industry.
  • Skilled in Search Engine Marketing & Search Engine Optimization (SEO), Sales, Software as a Service (SaaS), Audience Segmentation, and Sales Process.
  • Strong marketing professional background and Google Ads Certified.
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