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Muriel Orobia

Digital Marketing Manager

Languages

Filipino | English

Skills

SEM, Google AdWords, Google Search Advertising, Google Display Advertising, Google Mobile Advertising, Google Analytics, Adobe Photoshop, Adobe Illustrator, PPC, Social Media Marketing

Professional Experiences

October 2022 – Present 
 
Co-Founder – Sygnify
July 2020 – Present 
 

Marketing Consultant for Australian Businesses –  freelance
2019 – Present

  • Give consultation in these aspects.
  • Social media marketing and social media marketing platforms.
  • Search engine marketing and search engine optimization
  • Reputation management.
  • Image and brand awareness.
  • Consumer behavior and customer psychology.
 
 

Digital Marketing Manager – Columbus Capital
July 2014 – June 2017 

  • Manage a team of graphics designer and web developers, ensuring organizations projects are completed on time – and the team continues to grow and develop.
  • Plan and implement client B2C digital marketing strategies across all channels – ensuring all work is completed on time and to budget.
  • Ensure brand consistency is delivered online across the board.
  • Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client.
  • Monitor and improve the overall PPC strategy.
  • Work with the graphic designers to create B2C and B2B email templates for each brands– and work with the digital marketing executives to analyze and improve each campaign.
  • Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google+.
  • Define and implement a unique and successful online content strategy for each brand.
  • Report project progress and outcomes to clients on a weekly, monthly and quarterly basis – using Google Analytics and similar programs.
  • Manage the online digital marketing budget for a number of key brands across a wide range of industries.
  • Keep up to date with the latest technology and digital marketing.

Search Engine Marketing Specialist – Virtual Ad Agency
November 2015-May 2016

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising links.

Senior Campaign Optimiser – Google ANZ (VXI Global Solutions,  Inc.)
July 2012-September 2014

  • Develop online advertising campaigns from developing goals, to creation and optimization
  • Optimize the reach and effectiveness of ad campaigns
    Test new technological platforms for ad campaigns
  • Interact directly in Google AdWords and with various ad vendors to optimize campaigns
  • Consult on creative best practices and optimization
    Maintain documentation on campaign process and procedures
  • Troubleshoot common campaign issues
  • Analyze reporting, look for potential problem areas
  • Meet the Key Performance Indicators (KPIs)

Sales and Marketing. English Assistant, Virtual Student Agency
December 2008-June 2013

Web Page Designer, Michael Web Design, Chicago IL June
December 2010

IB and Outbound Sales Officer in BPO (ICT Group, Acquire Asia Pacific, NCO Group)
April 2005 – June 2008

Education

Our Lady of Fatima University 2004 – 2008

Certifications

  • Google AdWords Fundamentals
  • Google Search Advertising
  • Google Display Advertising
  • Google Mobile Advertising
  • Google Analytics
  • Adobe Photoshop
  • Adobe Illustrator
  • Facebook Blueprint Certifications (June)