To show how much we value our client’s investment, we at Inventive Media have developed a perfect formula to ensure the success of our client’s website.

Client Interview/Information Gathering

Information gathering is the first step in designing a successful website, it might be crucial because many things need to be taken into consideration when the look and feel of your site is created.
  • Getting to know your business
  • Purpose
  • Objectives and Goals
  • Target Audience
  • Content

Planning

The success of the website project is determined at this stage. Areas covered at this stage are as follows: project requirements; discovery sessions; detailed architecture, site architectural plan; wireframes and sitemap creation. This is the point where a site map is developed. The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. During the planning phase, Inventive Media will also help you decide what technologies should be implemented. Elements such as interactive forms, ecommerce, flash, JavaScript etc. are discussed when planning your web site.

Designing

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.Target audience is one of the key factors taken into consideration. Inventive Media will create three (3) prototype designs for your web site. This is typically a .jpg image of what the final design will look like. Often times you will be sent an email with the mock-ups for your web site, while other designers take it a step further by giving you access to a secure area of their website meant for customers to view work in progress. Inventive Media will allow you to view your project throughout the design and development stages. The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design. In this phase, communication between you and Inventive Media is crucial to ensure that the final website will match your needs and taste. It is important that you work closely with us, exchanging ideas, until you arrive at the final design for your web site.

Development

The developmental stage is the point where the website itself is created. At this time, Inventive Media will take all of the individual graphic elements from the prototype and use them to create the actual, functional site. This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas.Elements such as interactive contact forms, flash and JavaScript animations or ecommerce shopping carts are implemented and made functional during this phase, as well. This entire time, Inventive Media will continue to make your in-progress web site available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done. On the technical front, a successful website requires an understanding of front-end web development. This involves writing valid HTML / CSS code that complies with current web standards, maximizing functionality, as well as accessibility for as large an audience as possible. This is tested in the next phase…

Testing and Review

At this point, Inventive Media will attend to the final details and test your web site. We will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions. Inventive Media will guarantee that the website is using current standards for web site design and development. The basic technologies currently used are HTML5 and CSS3 (Cascading Style Sheets). As part of testing, we will check that all of the code written for your web site validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above.

Site Launch

Once you have given us your final approval, then it is time for us to deliver your website. An FTP (File Transfer Protocol) program is used to upload the web site files to your server. The client should register the domain name and web hosting services to be used for the publishing of the website. Once these accounts have been setup, and your web site uploaded to the server, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional. This marks the official launch of your site, as it is now viewable to the public.
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