Overview

SEO Training is designed to teach attendees how to quickly increase your website’s search results & search engine ranking through organic & non-organic SEO approaches. Learn On-page, Off-page SEO, Meta tags, Meta Titles, Meta description, keywords, H tags, Google Keyword Planner, Google Analytics, directory & search engine submission, forums, blogs, press release. PPC & Social Media Campaigns, Black-hat & White-hat tricks

To further enhance online marketing skills, complement it with our Digital Marketing Training

This training is for:

  • People who have a business website
  • People who are about to start a business website
  • People who want to start selling online
  • People who want to learn how to get more website visitors
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users
  • IT students/graduates who want to learn how to make a search engine-friendly website
  • Bloggers
  • Business Owners who want to avoid getting deceived by SEO companies
  • People who want to pursue a career in E-Marketing

Prerequisite

  • Basic computer skills in Mac or PC.
  • Knowledge in any Web Development Platform is an advantage but not required
  • Experience in Sales & Marketing is an advantage but not required
  • People who have a business website
  • People who are about to start a business website
  • People who want to start selling online
  • People who want to learn how to get more website visitors
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users
  • IT students/graduates who want to learn how to make a search engine-friendly website
  • Bloggers
  • People who want to pursue a career in E-Marketing

Inclusions

  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons
  • Unlimited Free Refresher Class (Validity: 1 Year)

Course Outline

Introduction to Search Engine Optimization

  • What are Search Engines and How Do they Work?
  • What is Search Engine Optimization (SEO) and Why Do it?

An In-Depth Exploration

  • Essential Concepts in SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Practices: White Hat vs. Black Hat SEO
  • Negative Factors that Affect a Website’s SEO

Applying SEO

  • Keywords, Keyword phrases and Long-tail Keywords
  • Computing for keyword effectiveness index (KEI)
  • Keyword Research
  • Keyword Research using Google Keyword Planner
  • Keyword Research using 3rd Party Keyword Research Tool
  • Competitor Research
  • Link Building
  • Using the New Media (Social Media and Digital Markets)
  • Press Releases
  • SEO Website Audit
  • Understanding Google Analytics

Learning Google’s Algorithms

  • Panda
  • Penguin
  • Humming Bird

SEO Tips for business

  • Understand the Business
  • Understand the Target Market
  • Strategize: SEO is 10% technical, 40% Content and 50% Strategies

Course Fee: P10,000

Returning Student Discount

Less: P2,500

New Student Discount

Less: P1,500

2 Course Package

Course Fee: P20,000

Package Discount

Less: P5,000

Total Discounted Price

P15,000

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Categories: Courses and Digital Marketing.