Training Details

Duration: 2 Days
Time: 9:00 AM – 7:00 PM

Course Overview

SEO Training is designed to teach attendees how to quickly increase your website’s search results & search engine ranking through organic & non-organic SEO approaches. Learn On-page, Off-page SEO, Meta tags, Meta Titles, Meta description, keywords, H tags, Google Keyword Planner, Google Analytics, directory & search engine submission, forums, blogs, press release. PPC & Social Media Campaigns, Black-hat & White-hat tricks. To further enhance online marketing skills, complement it with our Digital Marketing Training

This training is for:

  • People who have a business website
  • People who are about to start a business website
  • People who want to start selling online
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users
  • People who want to pursue a career in E-Marketing
  • Business Owners who want to avoid getting deceived by SEO companies
  • IT students/graduates who want to learn how to make a search engine-friendly website
  • Bloggers

Inclusions

  • Unlimited Refresher Class (Validity : 1 year)
  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons

Course Outline

Introduction to Search Engine Optimization

  • What are Search Engines and How Do they Work?
  • What is Search Engine Optimization (SEO) and Why Do it?

An In-Depth Exploration

  • Essential Concepts in SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Practices: White Hat vs. Black Hat SEO
  • Negative Factors that Affect a Website’s SEO

Applying SEO

  • Keywords, Keyword phrases and Long-tail Keywords
  • Computing for keyword effectiveness index (KEI)
  • Keyword Research
  • Keyword Research using Google Keyword Planner
  • Keyword Research using 3rd Party Keyword Research Tool
  • Competitor Research
  • Link Building
  • Using the New Media (Social Media and Digital Markets)
  • Press Releases
  • SEO Website Audit
  • Understanding Google Analytics

Learning Google’s Algorithms

  • Panda
  • Penguin
  • Humming Bird

SEO Tips for business

  • Understand the Business
  • Understand the Target Market
  • Strategize: SEO is 10% technical, 40% Content and 50% Strategies

Registration

Please refer to this link for our scheduled classes: Schedules

Course Fee

Php 10,000 Course Fee
Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount
Php 10,000 Course Fee

Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount

Package Discounts

Php 20,000 Digital Marketing Fundamentals + SEO
2 Course Package

Php 4,000 less Package Discount
Php 16,000 Total
Php 22,000 Digital Marketing Fundamentals + SEM
2 Course Package

Php 4,000 less Package Discount
Php 18,000 Total
Php 32,000 SEO + SEM + Digital Marketing Fundamentals
3 Course Package

Php 6,000 less Package Discount
Php 26,000 Total

Course Schedules

september

31aug01sepDigital Marketing FundamentalsDigital Marketing

07sep(sep 7)9:00 am08(sep 8)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

14sep(sep 14)1:00 am15(sep 15)1:00 amDigital Marketing Fundamentals

21sep(sep 21)1:00 am22(sep 22)1:00 amDigital Marketing: Search Engine Marketing

october

05oct(oct 5)1:00 am06(oct 6)1:00 amDigital Marketing Fundamentals

12oct(oct 12)9:00 am13(oct 13)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

19oct(oct 19)1:00 am20(oct 20)1:00 amDigital Marketing: Search Engine Marketing

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