Training Details

Duration: 2 Days
Time: 9:00 AM – 7:00 PM

Course Overview

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

This training is for :

  • For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
  • People who have a business website.
  • People who are about to start a business website.
  • People who want to optimizing a website for Digital Marketing.
  • People who want to start selling online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Business Owners who want to avoid getting deceived by SEO companies.
  • IT students/graduates who want to learn how to make a search engine-friendly website.
  • Bloggers

Prerequisites

  • Basic computer knowledge and skills in Mac or PC.
  • Knowledgeable in Search Engine Optimization is an advantage but not required.
  • Knowledge in any Web Development Platform is an advantage but not required.
  • Experience in Sales & Marketing is an advantage but not required.

Inclusions

  • Unlimited Refresher Class (Validity : 1 year)
  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons

Course Outline

Introduction to PPC Advertising

  • The Advertising Cycle
  • AdWords Account Structure
  • Introduction to Keywords and Match Types
  • Keyword Research
  • Writing Effective Ad Copy
  • Introduction to Landing Pages
  • Campaign Settings
  • Conversion Tracking
  • Quality Score
  • How is Ad Rank Computed?
  • Adwords Reports
  • PPC Best Practices

Terminologies

  • Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Cost per Impression (CPM)
  • Cost per Click (CPC)
  • Cost per Lead (CPL) / Cost per Acquisition (CPA)
  • Return on Investment (ROI) / Return on Ad Spend (ROAS)

Delivery Method

  • Standard
  • Accelerated

Ad Delivery

  • Optimize: Prefer best performing ads
  • Optimize for conversions
  • Rotate evenly, then optimize
  • Rotate indefinitely

Ad Exensions

  • Sitelinks extensions
  • Callout extensions
  • Structured snippet extensions
  • Call extensions
  • Message extensions
  • Location extensions
  • Affiliate location extensions
  • Price extensions
  • App extensions
  • Automated extensions report

Registration

Please refer to this link for our scheduled classes: Schedules

Course Fee

Php 12,000 Course Fee
Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount
Php 12,000 Course Fee

Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount

Package Discounts

Php 20,000 Digital Marketing Fundamentals + SEO
2 Course Package

Php 4,000 less Package Discount
Php 16,000 Total
Php 20,000 Digital Marketing Fundamentals + SEM
2 Course Package

Php 4,000 less Package Discount
Php 18,000 Total
Php 32,000 SEO + SEM + Digital Marketing Fundamentals
3 Course Package

Php 6,000 less Package Discount
Php 26,000 Total

Course Schedules

november

09nov(nov 9)1:00 am10(nov 10)1:00 amDigital Marketing Fundamentals

16nov(nov 16)9:00 am17(nov 17)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

23nov(nov 23)1:00 am24(nov 24)1:00 amDigital Marketing: Search Engine Marketing

december

07dec(dec 7)9:00 am08(dec 8)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

14dec(dec 14)9:00 am15(dec 15)7:00 pmDigital Marketing Fundamentals