digital marketing training philippines fundamentals


The Digital Marketing workshop is for anyone who wants to learn different online marketing channels that can help drive online customers to a website as well as understand how to build an effective digital marketing campaign. Some online tools and reference materials are highlighted throughout the workshop, enabling attendees to leave with solid hands-on knowledge that can be implemented immediately as soon as return to the office.

This training is for:

A practical workshop for SEOs, social media marketers, or web writers who would like to expand their career to full-scale digital marketing. This is also practical for anyone who is involved in overseeing a digital marketing team.


  • Basic computer skills in Mac or PC.
  • Knowledgeable in Search Engine Optimization is an advantage but not required
  • Knowledgeable in any Web Development Platform is an advantage
  • Has an existing website or is currently maintaining a website
  • Will be optimizing a website for Digital Marketing
  • Will be assigned to maintain a website
  • Will be putting up a website
  • Will be pursuing a career in Digital Marketing


  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons
  • Unlimited Free Refresher Class (Validity: 1 Year)

Course Outline

Introduction to Digital Marketing

  • The 4 Ps of Traditional Marketing
  • The 4 Cs of New Marketing

Search Engine Optimization Overview

  • Keywords, Metadata, Site Audit, and Link Building

Search Engine Marketing Workshop

  • PPC
  • Affinity and In-Market Segments
  • How SEO can help your SEM
  • Improving ad scores
  • Improving ads landing pages

Social Media Marketing Overview

  • Social Media page optimization
  • growing social following and engagement
  • social calendar
  • Social Mentions
  • Insights and Social Metrics

Email Marketing Overview

  • Creating Email templates
  • Email Marketing Metrics

Tracking and Monitoring Digital Marketing Efforts

  • Google Analytics
  • Heatmaps and Funnels
  • Checking Google Penalties

Course Fee: P10,000

Returning Student Discount

Less: P2,500

New Student Discount

Less: P1,500

2 Course Package

Course Fee: P20,000

Package Discount

Less: P5,000

Total Discounted Price


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Categories: Courses and Digital Marketing.