Training Details

Duration: 2 Days
Time: 9:00 AM – 7:00 PM

Course Overview

The Digital Marketing workshop is for anyone who wants to learn different online marketing channels that can help drive online customers to a website as well as understand how to build an effective digital marketing campaign. Some online tools and reference materials are highlighted throughout the workshop, enabling attendees to leave with solid hands-on knowledge that can be implemented immediately as soon as return to the office.

This training is for :

  • For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
  • People who have a business website.
  • People who are about to start a business website.
  • People who want to optimizing a website for Digital Marketing.
  • People who want to start selling online.
  • People who want to learn how to get more website visitors.
  • Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
  • People who want to pursue a career in Digital Marketing.
  • Business Owners who want to avoid getting deceived by SEO companies.
  • IT students/graduates who want to learn how to make a search engine-friendly website.
  • Bloggers

Prerequisites

  • Basic computer knowledge and skills in Mac or PC.
  • Knowledgeable in Search Engine Optimization is an advantage but not required.
  • Knowledge in any Web Development Platform is an advantage but not required.
  • Experience in Sales & Marketing is an advantage but not required.

Inclusions

  • Unlimited Refresher Class (Validity : 1 year)
  • Certificate of Course Completion
  • References Materials (PDF)
  • Software Evaluation Copy
  • Other Add-ons

Course Outline

Introduction to Digital Marketing

  • The 4 Ps of Traditional Marketing
  • The 4 Cs of New Marketing

Search Engine Optimization Overview

  • Keywords, Metadata, Site Audit, and Link Building

Search Engine Marketing Workshop

  • PPC
  • Affinity and In-Market Segments
  • How SEO can help your SEM
  • Improving ad scores
  • Improving ads landing pages

Social Media Marketing Overview

  • Social Media page optimization
  • Growing social following and engagement
  • Social calendar
  • Social Mentions
  • Insights and Social Metrics

Email Marketing Overview

  • Creating Email templates
  • Email Marketing Metrics

Tracking and Monitoring Digital Marketing Efforts

  • Google Analytics
  • Heatmaps and Funnels
  • Checking Google Penalties

Registration

Please refer to this link for our scheduled dates: https://bit.ly/2VeVY8z

Course Fee

Php 10,000 Course Fee
Php 1,000 less New Student Discount
Php 1,500 less Alumni Discount
Php 10,000 Course Fee

Php 1,000 less New Student Discount
Php 1,500 less Returning Student Discount

Package Discounts

Php 20,000 Digital Marketing Fundametals & SEO 2 Course Package

Php 4,000 less Package Discount
Php 16,000 Total
Php 32,000 SEO + SEM + Digital Marketing Fundamentals
3 Course Package

Php 6,000 less Package Discount
Php 26,000 Total

Course Schedules

july

06jul(jul 6)9:00 am07(jul 7)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

20jul(jul 20)9:00 am21(jul 21)7:00 pmDigital Marketing Fundamentals

27jul(jul 27)1:00 am28(jul 28)1:00 amDigital Marketing: Search Engine Marketing

august

03aug(aug 3)9:00 am04(aug 4)7:00 pmDigital Marketing: (SEO) Search Engine Optimization

10aug(aug 10)1:00 am11(aug 11)1:00 amDigital Marketing FundamentalsDigital Marketing

17aug(aug 17)1:00 am18(aug 18)1:00 amDigital Marketing: Search Engine Marketing

21aug(aug 21)9:00 am25(aug 25)7:00 pmAutodesk 3ds Max | 3D Modelling

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